Podcast Hosting is a business built on a model of ad revenue, usually based on old-fashioned “radio air time” spots.  How do they count their audience, and calculate how  to justify their costs?  Not on ROI, but on “Cost per Thousands”, or CPM.  This model no longer makes sense in a modern world, where content is updated every second, and gaining listenership is a battlefield. 

Podcast Aggregators all agree, the listener model, and sponsor dollars are going to change, based on target audience.
Syntropy’s model is simple, make a Smart Contract, and track the results.

Podcast platforms (or aggregators) will need up-to-the-minute metrics, as well as target audience demographics, and will need new tools to track how well content performs, to justify how much they can charge sponsors.  

Enter Syntropy AI.  Providing solutions that make sense in an ever changing content landscape.

Our research with companies like Cumulus Media shows that they are open to the idea of a new sponsorship model, and our relationship with them gives us a leg up in testing and “proof of concept” with the 2nd largest Podcast and Radio Network on the planet!